Marketing is a full-page spread in a glossy magazine. It’s a TV commercial, your ad in the phone book, and the sign on your building. But marketing is also your answer to the question “What do you do for a living?”. It’s the quality of your business cards, your grammar, hygiene, posture and body language. It’s how well you drive when you you’ve got your business logo printed on your truck. It’s how easy you make it for others to market for you.
In this blog, I’ll discuss some common and not so common marketing techniques, and explore the vast array of free and inexpensive marketing tools you can employ to great effect.
As I write this blog, I'll be making some necessary assumptions about its readers, as each subject I'll discuss would stretch out to book length if I were to attempt to cover all eventualities. For instance, most of my readers will be current or future small business owners, concerned with the design and/or creation of woodworking, furniture or cabinetry. They will have relatively small advertising budgets and be interested in saving money by managing their own marketing campaigns.
Please feel free to contact me via email if you need clarification on a point I've made or simply disagree with with something in this blog. I'm also interested in hearing your post suggestions.
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